Portfolio
Logo Design & Brand Identity Creation
“The right brand identity is the cornerstone of your business’s reputation and recognition, making it a critical element for success in a competitive market.”
BlackHat Brands
Georgia Notary Network
This rebranding project was slightly challenging but fun, nonetheless. The client wanted a rebrand with no clear direction or vision. So, I took to their mission statement, and asked a lot of questions to develop an idea that embodied what the founders stood for.
The result of my work was to be used on stationary, social media, educational material and as representation for the organization at events locally and nationally.
View the design brief
Polk County Soft Wash
This client was a referral that was was going to be moving from Pennsylvania to Florida. They wanted to keep their identity like what they had for over 10 years but knew that they needed a facelift.
One of the issues this client had with their previous identity was people didn’t know what they did immediately when they saw their logo. They were often asked if they were a car wash or mobile car detailing company.
I was tasked with modernizing their Identity, keeping the same principles of the old identity, and making sure that potential customers understood exactly what their service was.
RoadRunner Notary 2 Go
I was asked to update this logo by a client that saw me discussing my services on YouTube with a prominent content creator in her service niche.
I loved the name of her business and the imagery it gave me in my head. I was delighted to learn the story behind her company name and even more surprised that it had nothing to do with the dashingly smart cartoon character. It was about a 1970 Plymouth Road Runner that she and her husband cherish together.
She didn’t want to change the image of the bird. The road runner bird had to stay. My thought was to give the bird some movement with some simple lines to create the appearance that the road runner was on the go. I also chose a font to give it some character and a more western feel like the cartoon but also because her business is based out west.
Additional Logo Creations
